Marketing Analysis Marketing Mix Essay - 2135 Words

The definition of ‘marketing’ is widely debated among numerous professionals within the industry, The Chartered Institute of Marketing defines the concept as ‘the management process responsible for anticipating and satisfying customer requirements profitably’ whereas Kotler and Armstrong define marketing more simply as ‘managing profitable customer relationships’. Fullerton and Mers go into more depth and consider how the idea of marketing is presented when in the context of the sporting industry, they believe ‘sports marketing consists of all activities designed to meet the needs and wants of sports consumers through exchange processes’. There are various formats of the marketing mix in circulation, it is essentially a set of considerations taken into account by business orientated organisations, including professional sports clubs, so that they can operate at optimum efficiency whilst attempting to achieve their particular market objective(s). The extended version of the marketing mix consists of; Product, Place, Price, Promotion, People, Process and Physical Evidence. It is called the Marketing Mix because each element will be used in different combinations depending upon the needs and characteristics of a particular market. External economic influences, changes in consumer behaviour and emerging technologies will cause the mix to be adapted in response to change. The ‘Product’ aspect refers to the actual good presented to the consumer, whether that be tangible orShow MoreRelatedMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagesafter the western operations in India.    The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. 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The fragrance notes are asRead MoreMarketing Analysis : Marketing Mix Essay2245 Words   |  9 PagesIntroduction Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific describe for marketing, but it does influence each people’s daily life even not everyone has a sense of marketing. It connects customer with business, its final purpose is making both customers and companies happy. As companies should realize people’s need and make their product have value for customers, they may figure out what’s customers’ expectation, how to make the design, qualityRead MoreMarketing Analysis : Marketing Mix Essay1896 Words   |  8 Pages Marketing mix are the set of marketing tools that firm uses to pursue its marketing objectives in the target market. The various variable of the marketing mix : 1. PRODUCT MIX 2. PRICE MIX 3. PLACE MIX 4. PROMOTION MIX Promotion is the important element of marketing mix. 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